Top 5 Beauty Retail Apps in Central America in Q4 2021

Performance of Top 5 Beauty Retail Applications in Central America in Q4 2021

The fourth quarter of 2021 saw significant activity in the beauty retail app sector in Central America. Here, we delve into the performance of the top five applications based on their weekly downloads and active users.

Chula - Belleza sin límites experienced a notable increase in weekly downloads, peaking at approximately 6.5K during the week of October 25. The app's weekly active users showed a steady decline from around 15K at the beginning of the quarter to just over 13K by the end of December.

SEPHORA maintained a consistent download rate throughout the quarter, with a high of 4.7K in the week of November 8. The number of weekly active users grew steadily, starting at about 5K in late September and reaching over 10K by the last week of December.

Terramar Brands showed moderate download activity, with weekly downloads fluctuating between 1K and 2.5K. The highest download count was recorded in the week of November 8, with 2.5K downloads.

Sol Beauty And Care had relatively stable download numbers throughout the quarter, with weekly downloads peaking at 808 in the week of November 22.

Nuestro Secreto saw a significant spike in downloads in early November, reaching 1.4K during the week of November 8. The app's downloads generally ranged between 350 and 800 for the rest of the quarter.

For more detailed insights into the performance of these apps, visit Sensor Tower.